Increase the conversion rate of your Shopify store – Boost Sales

Advantages of the Booster Theme in the Shopify Store

The Booster Theme is one of the most popular layout and style packs of a Shopify Store. It stands apart from the other themes packing in lots of features in that it is designed specifically to increate conversion rates. Adding the booster theme increases conversion rates by as much as 22 percent. The more visitors you have, the more the chances of making sales, and these chances can be improved by providing the prospective customers perks and benefits that lure them to make purchases.

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Mobile Optimization

Mobile phones have become ubiquitous in our lives, and most of us use smartphones that we use to browse the internet. The wide variety of online shopping apps allows us to shop on the go on our smartphones, and we take full advantage of the fact. In fact, recent estimates show that neatly seventy percent of the total traffic received by a shopping website is mobile based. The Booster theme is incredibly helpful in this regard; it is mobile optimized. The Add to Cart buttons and the images are shown above the fold in most of the currently available smartphones. Since your Shopify store will be targeting the traffic on YouTube, Instagram, Facebook, Google Plus and other social media websites, this is crucial. And that is not all; you will also get the sale and RRP prices, delivery notifications, and countdown timers above the fold, so that the customer does not need to scroll down.

Countdown Timer

The Countdown Timer has been mentioned earlier; this is to discuss it in further detail. Thus feature starts a countdown of your choice; be it a deal of the day or the availability of a limited stock product. This can be used very prudently to increase the sense of urgency in the customer. When the countdown timer is used to show the dwindling availability of a product, or the limited time period before a sale gets over, it leads to impulsive buying and split second decisions. If used correctly in conjunction it prudent sales techniques, the Countdown Timer is a veritable gold mine for increasing conversion rates.

Direct Checkout

The modern customer is busy, and with many things occupying the mind and time, no one wishes to go through several pages before finally landing on the checkout page. Sometimes, you might be completely sure about a product or service, and there are no second thoughts involved regarding the purchase. The Booster theme comes with the Direct to Checkout option, which skips all the different pages that follows adding a product to the cart. By adding this feature, you will ensure that the customer does not have to visit the cart page and browse through the details, but directly go to the checkout page to complete the payment.  This is highly useful in a Shopify store; recent data suggests that the fewer the number of steps in a funnel, the greater is the front end conversion rate.

Cross Selling

Cross selling is a tried and tested way of improving sales. Basically, when a visitor chooses a certain product, a number of other related products show up on the page, thus prompting the visitor to purchase multiple items at once. For instance, if you choose a set of paintbrushes, the website will show you a set of watercolors to go along with it, and you might buy both because one would be useless without the other. As a result, more purchases will be made from the website.

Visitor Counter

The Visitor Counter is aimed at creating a psychological security in the prospective buyer. It basically shows the visitor how many people are browsing the same product right now, or have already added the product to their carts. This number can be completely rigged, which means it can be used to manipulate the buyer into thinking that the product is highly popular and hence trustworthy, or else instill a sense of competition so that the buyer wants to get the popular object.  Needless to say, the more popular a product apparently is, the higher will be the number of people purchasing it, thus increasing the conversion rate.

Free Plus Shipping Offer

We all love to get stuff for free, and you can lure in costumers to your Shopify store with the Free Plus Shipping Offer plugin. Basically, this plugin allows you to add freebies to your products. It can also be customized to offer slashes on the total cost by waiving the shipping fees.

Email Discounts

Similar to the Free Plus Shipping Offer plugin, the Booster Theme also allows you to send discount codes to the customers in exchange for an email. The idea is simple; every time a new customer shows up on the page, a popup appears asking for the customer’s email address, which then receives a discount coupon. When a customer receives a discount code, they are more tempted to buy as the prices get lowered for them.

The Booster theme is perfect for your Shopify store in many ways. It is created specifically keeping in mind the goal of improved sales, which is after all the ultimate goal for an ecommerce website. Its many features are designed for the purpose of improving conversion rates, and the whole package comes at a very reasonable price. The license comes with a year’s worth of support and updates, and installation is quick and easy.
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Other Features 

1. Sales notifications

2. Product UPSELL

3. Collection cross sell

4. currency converter

5. Exit discount

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