10 REASONS WHY SHOPIFY IS THE BEST PLATFORM FOR ECOMMERCE WEBSITES
Shopify was founded in 2004, by Tobias Lutke, Daniel Wienand, and Scott Lake. The three were attempting to create a website for selling snowboarding equipment, and the options that they found available for building a website did not look promising at all. Hence, Shopify was born, your one-stop solution for everything you will ever need to build your own ecommerce website.
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Since its inception in 2004, Shopify has grown to gigantic proportions. They are currently a public company, with high value shares, and cater to a global population. Thousands of happy customers across the world will testify Shopify’s success with glowing reviews; the company is highly professional, their policies are transparent, and their support system is quite top-notch.
In this article, let us take a look at what makes Shopify the best in the business.
THE SUPPORT SYSTEM
This is one of the key features of any ecommerce solutions platform. It is irritating if it is two in the morning, and you are stuck with one part of your website that is not working as it should be. It is even more irritating if the support staff doesn’t respond to your panicked calls. Sadly, this is the scenario with many platforms, but Shopify steers clear of such issues. The huge FAQ database on Shopify’s website will take care of most technical issues you might be facing, and if that is not enough, you can call, ping, or email the experts at Shopify. The wait time for a reply to an email is a maximum of 24 hours. And they have four international numbers, which means that you can call from almost any part of the world.
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There are over a hundred themes for you to choose from. The Theme Store at Shopify provides you with a huge array of themes that will cater to virtually every conceivable business, ranging from clothing and food to real estate and education. Some of the themes are paid while others are free, and you can take your pick with respect to your business type and budget. Shopify invites individual designers to create and showcase themes, which are then scrutinized by Shopify’s internal team, following which it is put up in the Theme Store for the customers. And the themes are all beautiful, with bare minimum being the motto of the designers.
The App Store at Shopify is a great place to shop for some apps to make conducting your business as hassle free as it can get. There is a huge repertoire of apps and tools to choose from to make it easy for you to conduct your business. The apps are developed by individual developers, and it is only after stringent checks by Shopify that they are showcased in the App Store. This is one of the best things about Shopify; with its huge store of tools, you can ensure that every aspect of the website is taken care of, from discount coupons to newsletters.
SECURITY FOR CUSTOMERS
An ecommerce website faces the huge challenge of getting its customers to trust it. And that is understandable; online purchases often involve departing with sensitive financial information like bank details, and credit and debit card information. Online financial frauds are a well known, unfortunate fact, and this is where Shopify scores over other ecommerce solution companies. Shopify hires security researchers to ensure that the website they build will not be susceptible to hacking attacks. Besides, websites built through Shopify will come with a free SSL certificate, so there is no chance of your browser being blocked, and a website with the ‘Secure’ sign is always more trustworthy.
HASSLE FREE PAYMENTS
Shopify does not only make sure that payments are secure. Shopify’s websites can be integrated with almost any type of payment gateways. Recently, Shopify has started something called the POS, which enable the website to accept payments though virtually any gateway. And that’s not all. You can also choose to integrate your website with Shopify’s own payment gateway, which will not only be faster but also make you exempt from transaction fees, and incur lower credit card charges.
HIGH SPEED WEBSITES
According to research, the average user spends about 4 seconds on a webpage, and any website by extension. The seller has that much time to engage the reader, and convert the attention into sales. And a slow moving website spells doom in this area. Shopify ensures that the websites they build are as fast as a squirrel on coffee. The load time is less than two seconds on any page, despite the fact that commerce websites are pretty heavy, what with all the images. And, since the websites are double and triple checked from every angle, you can rest assured that the customer will not just stumble upon a technical glitch that will make them leave the website and go elsewhere.
THE MARKETING TOOLS
You can avail of some pretty good marketing tools with the basic Shopify package, costing only $29 per month. With this, you will get the SEO package, which will analyse search trends that show up your website. You can create blogs based on these search trends, and increase your visibility. Apart from this, there are coupons which you can provide your customers to keep them coming back for better experience.
YOU DON’T HAVE TO BE A TECHIE
This is the best part about Shopify; they take care of every part of your business website, so that you don’t have to worry about technological issues any time of the day. And if a glitch does come up, you can simply give their customer support a call and receive help from very helpful and pleasant people. Not only hosting, Shopify will also take care of all security and software updates, so that you will continue getting the best service all throughout your career as an entrepreneur.
You got a website made and hosted by Shopify, but would like to make some tweaks on your own? Not to worry, because Shopify’s websites are fully customizable and quite open to changes. Sure, Shopify uses their own coding language, Liquid, but it is fairly easy to learn of you are already a developer and very patient with developers attempting to learn Liquid to make changes in their website.
ABANDONED CART RECOVERY
This is a great feature of Shopify. According to estimates, around two-thirds of customers add products to their carts, and leave it there. Either they forgot about the product, or got busy with something else. Shopify tracks down those carts and emails the customer, notifying them about the products still present in their cart. This leads to considerable recovery of potentially lost customers.
Today, Shopify earns an annual revenue of $220 billion, and that is in the United States alone. Shopify operates in numerous countries across the globe. The growth rate is charted at about a 17% increase each year. The success of this company, amid huge competition, lies in its competitive prices, and highly transparent policies.